Enjoy these videos from my old podcast called Marketing Optimization. While the podcast is not live anymore, the content is still relevant and you can see the videos on my YouTube Channel.
If you are an online marketing expert, contact Alex Harris and you may be selected to be a guest on the Happy Progress - Growth & Success Podcast.
In 2004, Rand co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, Rand left and founded SparkToro, making software to put audience intelligence at every marketer's fingertips. I'm the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In my spare time, I like to hang out with my wife, renowned author Geraldine DeRuiter, travel, and eat pasta.
Rand Fishkin, founder of Moz.com says...
"I would urge optimizers to think holistically about their customer journey. I think that a lot of times, we as optimizers, even the word optimizing is confusing sometimes. Often it means to optimize is a single page, right?
It's a single landing page, a single channel, a single type of user and if we can't think holistically about our customer journey, who are they to become potential customers for us?
How can we influence them?
Who are they as potential customers?
What is the difference between a potential customer and the customers we have today?
Is there something that I can help them achieve and maybe there's nothing to do with our product or service that I am offering in the first place.
Mapping out that customer journey is essential. I think it is something that can force you to think holistically as an optimizer and creating a great customer journey."
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