Happy Startup Growth with Dennis, Founder of Convert - SaaS for AB Testing & Personalization

By Alex Harris November 14, 2020

Happy Startup Growth with Dennis, Founder of Convert - SaaS for AB Testing & Personalization

This content are the opinions and thoughts of Alex Harris and his guest. No content is a reflection of the companies mentioned in the audio, video or written content below.

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Here are some of the highlights from Dennis from Convert:

  • Does progress happiness to you?
    It feels like it. Dennis feels happy when things are moving forward. He doesn't believe in an end goal to get some where. Happiness is doing just a little bit everyday.

  • Introduction to Holacracy
    Holacracy is often appealing for early stage startups. They hear about the sophisticated and nuanced processes for organizing and reorganizing their work. ... They say Holacracy empowers people by taking people out of the organization systems, doing away with managers so people work on the organization not each other.

  • Was Convert's end goal to become an Optimizely or Omniture (Adobe Marketing Cloud)?
    Yes, in many ways Dennis wanted to raise money and become a lot larger. Then Dennis discovered that may not be the right path for him. His SaaS startup for ab testing and personalization is now more about having a great team than it is raising money or being the next unicorn.  

  • The Intrapreneurs' Journey
    Being an intrapreneur provides you with the opportunity to see if entrepreneurship is the right fit for you without the risks of leaving your job, investing your own money, and starting from the ground up. You can test the waters with a safety net while having access to more resources and a larger platform.

  • Limiting Beliefs - Are You Worth Your Value? 
    Dennis was very reluctant to pay himself well while his startup would grow. This makes sense in the early stages but even though his startup was successful and had the money was in the bank, Dennis was struggling and was always worried about paying his mortgage. 

Dennis mentioned the follow of people as examples of growth experts and how they've become an expert in their space: 

  • Paras Chopra - VWO / Wingify - Founder & Chairman
    Paras started Wingify in early 2009 to enable businesses design and deploy great customer experiences for their websites and apps. 

  • Peep Laja - Founder of CXL and Copytesting
    Created the best blog for conversion Peep is a former champion of experimentation and optimization turned business builder. Now he grows a portfolio of startup companies. 

  • Simo Ahava - Google Tag Manager and Google Analytics Expert
    He is a Google Developer Expert for Google Analytics and Google Tag Manager. This is a blog all about web analytics development.

Please share this podcast episode with Dennis van der Heijden:

Learn more about Dennis Van Der Heijden founder of Convert.com A/B Testing & Personalization Tool 

Dennis founded Convert.com in 2009 which is a conversion rate optimization software (A/B Testing and personalization - ABM - a tool similar to Optimizely, AB Tasty, and VWO also focused on privacy GDPR / CCPA compliance, CRO agencies, and in-house teams. Convert Saas software structure their accounts and payment plans so that agencies can easily use our software across multiple accounts without having to pay for a new license for each client they use it for. Convert saas startup offer tons of value for an affordable price and a free trial.

Have questions or recommendations for a guest?  Email: alex@happyprogress.com  

All interviews are also on my YouTube Channel:

Dennis from Convert talks Growth

Watch interview on YouTube


Please share this Podcast Episode with Dennis van der Heijden:

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