Since 2000, I have built more than 100 eCommerce sites and 1,000 landing pages and have executed over 7,000 different A/B tests. Happy Progress will give you direct, actionable advice and techniques that you can simply apply to your own process, developing your own system along the way. The process I’ve created to accelerate your results is called Growth & Success Optimization.

The system includes the tools and techniques you will need to experiment quickly and effectively using optimization. Implementing your own version of this system will help you attain bigger results and grow your business faster. Adapting a well-planned marketing optimization system can help you immediate get the results you are looking for.

Happy Progress will provide you with a step-by-step, detailed method to improve your conversion rates and generate more leads, as well as serve as a guide to use as you implement your own split testing and conversion rate optimization plan. Split testing is simply running two or more variations in your marketing creative to determine which is better. Start with the baseline control (your existing web page or creative elements) and implement a new version (the experiment) for comparison. You'll also learn how to think about your website differently. Not only does it need to look beautiful—it also needs to convert.

This blog and podcast is filled with actionable advice. I will give you the tools to use, show you how to use those tools, and explain to you how you can get the best results from them.